What is a Digital Marketing Manager?
Working under a Digital Marketing Director is a Digital Marketing Manager. They’re responsible for managing all digital marketing campaigns and often other team professionals within the marketing department. This individual ensures that their company’s online presence, promotions & projects are meeting brand standards in order to market products and services successfully.
What does a Digital Marketing Manager do, typically?
- Develop all digital marketing plans including SEO/SEM, email marketing, social media, and online advertising campaigns
- Oversee the development of e-marketing content and exploration of sales channels
- Collaborates with team members & provides guidance to the design and implementation of marketing campaigns to enhance the overall online presence of the company’s website
- Analyze online statistics while identifying opportunities to optimize performance and report insights to leadership
Here’s more information about what these marketers do:
Leadership
A digital marketing manager leads a team that oversees a variety of digital marketing programs. That team plans, executes, and drives a number of different digital marketing components, such as content, email, mobile, social media, SEO, paid search, and more. The digital marketing manager provides guidance to leaders/teams within each department and must understand the many different facets of digital media and the role they play in the digital marketing space.
Campaign management
A digital marketing manager is responsible for developing, implementing, and managing digital marketing campaigns that promote a company and its products and/or services. The digital marketing manager must have strong knowledge in all areas of digital/online marketing and be able to successfully lead/execute/convert campaigns within each specialty area of digital marketing.
Strategy and client service
A digital marketing manager must be able to work with, and communicate with stakeholders – internal (senior leadership) or external (clients/prospects) – the value that digital marketing campaigns can bring to an organization. Digital marketing managers should also have budgeting experience, and be able to understand how to maximize budget and opportunity for each campaign.
Important metrics for Digital Marketing Managers
- Conversion rates
- Cost per conversion (CPC)
- Lead to close ratio
- Return on ad spend (ROAS)
- Cost per acquisition (CPA)
