Asset Coordinators play a critical role in the management and “organization” of a company’s digital assets. They are responsible for managing, organizing, updating, distributing, editing, deleting, curating, archiving and “digitally filing” an organization’s digital assets. Digital assets may be photos/images, illustrations, audio files, videos, MP3/MP4 files, PDFs, logos, or branded materials.
Asset Coordinators must be highly organized, and understand the importance of creating a strong file management system, and the role it plays in the efficiency of an organization. They must be able to quickly distribute several potential images to the content team for use on a landing page, in an email campaign, or for overall content development strategy and implementation.
What does an Asset Coordinator do, typically?
Collect and organize
An Asset Coordinator is like a digital librarian. But instead of using a card catalog system or file cabinets full of manila folders, everything is digitally “filed” away. The key to success as an Asset Coordinator is organization. As an Asset Coordinator collects and curates assets, they must organize in a file system that has guidelines and criteria to follow. Each asset goes into its own folder or subfolder, and that organization helps the Asset Coordinator quickly “file” or “find” digital assets as needed.
Create file naming conventions/strategy
The Asset Coordinator is often the person responsible –for creating digital asset management (DAM) guidelines. Creating a standard/guidelines results in cleaner file management, improved processes, delivery, and ensures that everyone within the organization uses the same guidelines – helping overall efficiency.
Simplifies results for others – such as when reading reports/analytics
One reason organization and naming conventions are so important is for reporting purposes. There are many small steps/processes/details that are part of an Asset Coordinators daily duties and it’s the behind the scenes work of the Asset Coordinator that improves workflows, and the ability to complete projects efficiently and effectively.
