A Mobile Marketer is responsible for multi-channel, digital marketing strategies aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps
What does a Mobile Marketer do, typically?
Research
A mobile marketer spends time researching ideas for new visual communication techniques. They contribute to the overall marketing research by analyzing data – looking for actionable insights to use for smartphones, tablets, applications, and more.
Campaign management
A mobile marketer is responsible for developing, implementing, and managing mobile marketing campaigns. They must have experience managing an advertising budget for app-install campaigns on Facebook Ads, Instagram Ads, Google Adwords, Apple Search Ads, and more.
Strategy and client service
A mobile marketer must be able to work with, and communicate with stakeholders – internal (senior leadership) or external (clients/prospects) – the value that mobile marketing campaigns can bring to an organization. These marketers should also have budgeting experience, and be able to understand how to maximize budget and opportunity for each campaign.
Important metrics for Mobile Marketers:
- Conversion rates
- Cost per conversion (CPC)
- Lead to close ratio
- Return on ad spend (ROAS)
- Cost per acquisition (CPA)
