A Chief Digital Officer (CDO) is an individual who oversees that traditional marketing operations are converted to digital processes. This individual serves as a cross-functional agent and is adaptable to the digital sector due to it’s rapidly changing behavior. A CDO oversees operations within the digital space which includes promoting their organization’s online presence by utilizing social media platforms and online platforms such as Google. A CDO ensures that a company’s online presence is providing a positive consumer experience across all channels to increase lead generation.
Responsibilities of a Chief Digital Officer:
- Implementing an organization overall digital strategy for a marketing department
- Oversees all digital operations including digital processes, customer experiences, services & products
- Serving as a cross-functional agent and integrating business with technology processes
- Monitoring all the ROI outcomes of various digital projects and identifying impacts from the digital initiatives
Important Metrics for these Digital Leaders
- Conversion Rates
- Cost per conversion (CPC)
- Lead to close ratio
- Return on ad spend (ROAS)
- Cost per acquisition (CPA)
