A Marketing Manager works under a Marketing Director within a larger organization. This individual is a detail-oriented project manager that leads a marketing team by coordinating various marketing activities and campaigns.
Marketing Manager Responsibilities
- Provides management to the marketing team by coordinating activities and programs
- Implement integrated marketing campaigns to drive usage and retention in the existing customer base
- Develop tactics to support marketing campaigns to drive business objectives
- Track and analyze metrics on marketing efforts to develop new strategies and tactics in the future
Important Metrics for these Marketers:
- Revenue
- Budget
- Return on Investment (ROI)
- Return on Ad Spend (ROAS)
- Average Length of Sale
- Customer Lifetime Value (LTV)
- Customer Acquisition Cost (CAC)
- Churn (Customer Attrition Rate)
- Net Promoter Score (NPS)
- Engagement rate
- Conversion Rate
