The Chief Marketing Officer (CMO) reports directly to the Chief Executive Officer (CEO). CMO’s are knowledgeable of the market industry & customer emerging trends. The CMO will work with other marketing executives to strategically plan the overall vision for the entire organization.
Chief Marketing Officer Responsibilities
- Overseeing a department of marketing professionals in various areas such as outbound, direct, social, paid, search, content, product, branding and public relations
- Provide support by supervising the product planning, marketing research, and advertising functions for all products and services
- Determine KPI’s, policies, standards, and procedures for an entire marketing department
- Control the marketing budget for various campaigns and marketing activities
Important Metrics for these Marketers:
- Revenue
- Budget
- Return on Investment (ROI)
- Return on Ad Spend (ROAS)
- Average Length of Sale
- Customer Lifetime Value (LTV)
- Customer Acquisition Cost (CAC)
- Churn (Customer Attrition Rate)
- Net Promoter Score (NPS)
- Engagement rate
- Conversion Rate
