Working under the Chief Marketing Officer (CMO) is generally a Vice President of Marketing. This individual ensures that a marketing department is aligned towards the same strategic goal; unifying cross-functional teams to create an effective marketing strategy.
VP of Marketing Responsibilities
- Providing leadership to areas such as marketing research, product development, and advertising & launching initiatives
- Works with marketing management teams to form business plans to accomplish corporate objectives
- Communicating the sales-oriented marketing strategy to marketing directors and teams for execution
- Analyze marketing metrics and prepare reports & share insights with the CMO or President
Important Metrics for these Marketing Metrics:
- Revenue
- Budget
- Return on Investment (ROI)
- Return on Ad Spend (ROAS)
- Average Length of Sale
- Customer Lifetime Value (LTV)
- Customer Acquisition Cost (CAC)
- Churn (Customer Attrition Rate)
- Net Promoter Score (NPS)
- Engagement rate
- Conversion Rate
