A Project Manager is responsible for driving project success from conception to completion. Project Managers ensure that projects are executed efficiently, are delivered on time, and remain within scope and budget guidelines.
What does a Marketing Project Manager do, typically?
Plans and drives projects
Project Managers define project scopes, goals, and deliverables that support business goals in collaboration with senior management and stakeholders.
Communicates with stakeholders
Project Managers regularly communicate with all stakeholders regarding project statuses, including clients, upper management, and team members.
Ensures project quality
Project Managers perform quality assurance checks to ensure deliverables meet pre-defined standards, addressing issues of discrepancy and making the necessary adjustments.
A Project Managers is not:
An Account Manager
An Account Manager focuses on maintaining and growing relationships with specific clients, while a Project Manager oversees the completion of specific projects.
A Customer Service Manager
Customer Experience Managers focus on ensuring customers achieve success and satisfaction with the company’s products or services, whereas a Project Manager manages specific projects to completion.
Important metrics for a Project Manager
Project Managers are commonly evaluated based on completion rates, stakeholder requirements, and project performance. Simplified, standard metrics cover:
- Project completion rates
- Budget adherence
- Stakeholder satisfaction
- Risk management effectiveness
- Team performance and collaboration
