These days, online resources for Marketing, Creative, and Digital professionals are bursting at the seams. Between social media platforms, virtual courses, blog posts, podcasts, and more, sifting through the online noise can be a time-consuming, yet essential process to stay up-to-date on the latest and greatest trends in the industry.
So, whether you’re a Social Media extraordinaire, SEO Specialist, Marketing Manager, Copywriter, or somewhere in between, we’ve done the heavy lifting by gathering 14 of the hottest resources you’ll want to add to your list for 2024 and beyond. In collaboration with our Marketing Director, Jamie Duong, this roundup will have you on your way toward new insights in no time!
Blogs
Blog posts are around every corner in the Marketing world. If you’re looking to build out your tried-and-true list of bloggers or are casually searching for some new material, the websites below are fantastic starting points to add a few great tools to your toolbox.
HubSpot
With over 205,000 global customers, HubSpot is an essential resource for Marketing, Creative, and Digital statistics, trend reports, strategy templates, and much (much!) more. As a bonus, the information on HubSpot spans beyond the blog with podcast episodes, free courses, and newsletters. It’s safe to say it’s one platform to keep a steady pulse on this year!
Semrush
As a premier online visibility and content marketing SaaS platform, we aren’t kidding when we say Semrush has a little bit of everything. With guides, insights, trend breakdowns, and webinars on all things SEO, keywords, traffic generation, linking, and more, the list of great resources on Semrush is limitless.
Social Media Today
What’s a Marketing resource roundup without a Social Media rundown? We hear you! For all of the social connoisseurs of the world – Social Media Today is the resource you’ve been looking for. Whether you’re searching for information on platform updates, content ideas, industry outlooks, statistics, or just about anything else in the social sphere, Social Media Today is where you’ll want to be.
Sprout Social
Adding fuel to the Social Media Marketing fire is Sprout Social – a website packed with helpful blog posts that break down social statistics, scorecards, competitor analysis, influencers, reach, and more. If you can dream up a topic related to social media or community management, Sprout Social will likely have resources made with you in mind!
NoGood (IO)
NoGood (IO) is a double whammy – a newsletter and a blog featuring bite-size growth tidbits on AI, branding, strategy, social media, content marketing, and more. And, with headquarters across the globe, this resource takes things a step further onto the worldwide scale, setting a solid foundation for marketing efforts beyond the United States.
Newsletters
Moving right along on our list of resources are newsletters! Let’s be honest: is there anything better than having timely, relevant resources delivered to your inbox? They break information into bite-size pieces and are a great way to stay on top of the latest market happenings with the click of one button – Subscribe. So, check out the top 3 newsletters the Celarity Team reads regularly!
Marketing Brew
Like a great cup of coffee, Marketing Brew is a daily newsletter to help you recharge and level up on the marketing news you’ll want to read. With rundowns on the latest stories shaping the marketing and advertising world, the brew is made just for you!
McKinsey Mind The Gap
Generation Z has officially entered the workforce, creating an undeniable chain reaction for several organizational happenings, job market trends, and marketing initiatives. Whether you are part of the Gen Z community or a Z-curious colleague looking to bridge the generations, Mind The Gap is here to help you understand it all.
VeryGoodCopy
Good news, copywriters and creatives – VeryGoodCopy is curated weekly with you in mind! Boasting over 65,000 subscribers, VeryGoodCopy hits emails with “micro” essays outlining a new principal or technique in each edition. If you want to grow your content skills, trust us; this is one you’ll want to add to your learning line-up.
Courses
Next up, of course, are virtual courses! With endless free options online, courses are one effective way to add qualifications to your resume, develop new skills, and put your knowledge to the test through quizzes and essays. With free, step-by-step guidance on various topics, we highly recommend the three courses listed below.
Google Digital Garage – Grow with Google
Google Digital Garage, otherwise known as Grow with Google, is an OG for professionals in the marketing realm. As a path to in-demand jobs, certificates to build resumes, and self-paced learning, Google has you covered on everything from Digital Marketing to E-Commerce, Project Management, Data Analytics, and more.
Meta Blueprint
The individual, step-by-step guides on Meta Blueprint will surely bring your digital and social media marketing expertise to the next level. With insights from creative inspiration to Instagram engagement and advertisement targeting, the content to discover with Meta Blueprint is perfect for Marketing Managers, Social Media Specialists, and Digital Marketing extraordinaires.
TikTok Academy
With 150 million users in the United States alone, TikTok is one platform that is likely high on your marketing radar list. Whether you’re a total TikTok newbie, an expert in video content marketing, or simply looking to add new keywords to your resume, TikTok Academy is a great place to start. And, with junior to senior-level courses, it has something for everyone!
Podcasts
If podcasts are your jam, we’ve got you covered, too! Perfect for professionals looking for timely resources on set cadences, we couldn’t recommend the below podcasts enough.
Inclusion and Marketing with Sonia Thompson
As the brand managers and value representatives of organizations, inclusion in marketing is not merely a nice-to-have; It’s essential. The Inclusion and Marketing podcast, hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist, features weekly insights on curating more diverse, equitable, and inclusive marketing efforts.
Marketing Over Coffee
Nothing goes better together than marketing and coffee, making the Marketing Over Coffee podcast a must for marketers of all tenures and role types. With 20-minute weekly episodes, hosts John Wall and Christopher Penn take listeners beyond the casual office conversation, sharing marketing tips, tricks, and strategies.
Everyone Hates Marketers
Last but certainly not least is Everyone Hates Marketers, a funny and unfiltered podcast with exciting conversations from a mix of founders and marketing experts hosted by Louis Grenier. If you’re looking for no-fluff, actionable insights, this one is for you. After all, it’s a top 1% podcast for a reason!
Continue Your Career Development With Celarity
While the lists above are far from all-encompassing, it’s no secret that the internet is one of the most effective tools for career development today.
If you’re looking for a page to bookmark to stay updated on the latest trends and happenings this year, we’ve got you covered! Be sure to check out our complete library of resources here, where we post bi-monthly updates on topics ranging from AI to leadership, career growth, interviewing – and everything in between!
In the meantime, give us a shout if you want to continue the conversation. We’d love to connect with you on all things Marketing, Creative, and Digital!
