A Community Manager provides management to an organization’s social media presence. By supporting communications on various social platforms, a Community Manager will ensure that content published meets brand guidelines and overall communication style. This individual will monitor social media channels to build a community of followers, handle support questions, and increase engagement.
What does a Community Manager Typically do?
Understanding of key audiences
These individuals will implement social media campaigns to align with marketing strategies on specific platforms that fit best with their niche audience. Community Managers understand that this is the first step to an effective social media strategy of building a community. By understanding their audience, they will be able to maintain & increase followers on specific social media platforms easier and more successfully.
Strong communication skills
Community managers have strong communication & interpersonal skills to positively engage with audiences on a daily basis. They ensure that they are responding & interacting with existing followers as well as using communication methods to increase followers to social media accounts.
Building relationships
A Community Manager ensures that customers on social media platforms are being nurtured and responded to. This individual is a “people person” and enjoys engaging with customers as well as providing excellent customer service to the online community.
Community Manager is not a Social Media Specialist
Although these two roles may overlap at times, a Community Manager differs from a Social Media Manager because they build and nurture current relationships within the social media community. Whereas, a Social Media Manager focuses on the logistics of distributing content to various social channels including managing a content calendar, writing copy, and scheduling posts.
Important Metrics of a Community Manager
- Brand Awareness
- Audience Growth Rate
- Engagement Rate
- Click-through-rate
- Amplification rate
- Bounce Rate
- Conversion Rate
- Cost per Conversion
