A Content Marketer creates and distributes valuable, relevant, and consistent content to attract and retain a clearly defined audience. They play a key role in building brand voice and presence across multiple channels.
What does a Content Marketer do, typically?
Creates and Produces Content
Content Marketers develop engaging materials for a variety of channels that accurately portray brand voice and achieve defined marketing goals.
Develops Content Strategy
Content Marketers collaborate with various teams to develop strategies that drive and extend short- and long-term marketing initiatives, determining the methods that best support brands.
Optimizes SEO Initiatives
Content Marketers optimize SEO best practices through keyword research and Google Analytics to increase the visibility of content in search engine results.
A Content Marketer is not:
A Project Manager
A Project Manager is responsible for planning, executing, and finalizing projects according to strict deadlines. Their focus is on project delivery, which is broader than the content-focused responsibilities of a Content Marketer.
A Marketing Manager
Marketing Managers are responsible for overseeing the development and delivery of a fully integrated marketing strategies for a business. While a Content Marketer falls under the marketing umbrella, a Marketing Manager has a broader scope.
Important Metrics for a Content Marketer
Content Marketers are commonly evaluated based on conversions, return on investment, and content traffic generation. Simplified, standard metrics cover:
- Traffic and Lead Generation
- Engagement Rate
- SEO Performance
- Content ROI
- Conversion Rates
