Working under a Chief Digital Officer is a Digital Marketing Director. These individuals manage the execution of the overall digital marketing strategy for an organization. Digital Marketing Directors provide leadership to other digital marketing professionals & oversees all digital marketing strategies to ensure that best practices and techniques are performed effectively within a department.
Responsibilities for a Digital Marketing Director:
- Oversees digital marketing efforts within a digital marketing department
- Monitors, motivates and oversees a digital marketing team by developing solutions & goals to improve digital marketing tactics and processes
- Creates digital marketing strategies to enhance a company’s online presence of products and services
- Reviews online statistics, changes to the budget & marketplace, and identifies best practices to optimize online marketing performance
Important Metrics for these Digital Leaders
- Conversion Rates
- Cost per conversion (CPC)
- Lead to close ratio
- Return on ad spend (ROAS)
- Cost per acquisition (CPA)
