A Freelance Writer is a writer who works as a self-employed contractor for an organization, as opposed to being a full- or part-time employee. Generally, freelancers work for multiple clients at the same time. A Freelance Writer can be a generalist, writing content for various publications and channels, such as websites, press releases. blog posts, internal corporate communications, emails, grant writing, proposals, or newsletters. Many Freelance Writers chose to specialize in a specific communications channel or industry.
What does a Freelance Writer do, typically?
Writes
A Freelance Writer has exceptional verbal and writing skills with a strong understanding of creating content for digital and traditional channels. They research, write, proofread, and edit content; understand styles and standards (AP Style, Chicago Manual of Style, etc.); and, can establish and adhere to a brand’s tone and image.
Manages multiple projects effectively
A Freelance Writer is a creative problem solver with excellent organizational skills; is able to work on multiple projects of varying complexity; can work remotely within a set budget and deadline; and, works well under pressure.
Understands digital measurement metrics
This type of specialist also has a strong understanding of writing for digital channels, including SEO, keyword research and placement, and user engagement metrics.
A Freelance Writer is not a Content Strategist
A Content Strategist focuses on strategies and tactics for creating and delivering content that will engage various stakeholders. A Freelance Writer creates the content.
Important metrics for a Freelance Writer
Freelance Writers communicate with an organization’s content strategists, web developers, and internal communication teams to understand which metrics are important to achieve specific business goals. As freelancers, they generally count on their clients to develop, study and evaluate those metrics.
