In the marketing world, there are often products that need promotion or marketing campaigns aimed at achieving a specific business goal. For big projects like this, organizations often enlist the help of a Marketing Project Manager.
Marketing projects managers typically work in unison with advertising, sales, upper management and other departments and may also responsible for managing teams. This role is important because Marketing Project Managers are responsible for planning and implementing marketing strategies that in the end make customers more aware of a brand.
What does a Marketing Project Manager do, typically?
Marketing projects managers must be adept at organization, prioritization and careful planning to successfully achieve marketing project goals. Their daily responsibilities may include:
- Collaborating with the graphics department on advertising artwork
- Writing copy, scheduling deadlines, communicating with stakeholders and carrying out other supervisory responsibilities
- Conducting in-depth market research on a product or service as well as competitor analyses
- Understanding the company, its products, and customer base in order to create effective marketing campaigns
- Ensuring all marketing assets are on-brand and aligned with the global business strategy
- Planning, managing and executing projects from beginning to end
- Working with brand managers and/or senior staff to collect deadlines, budgets, objectives, etc.
Misconceptions about Marketing Project Managers
Many people think project management is all about scheduling, but the reality is that project management is so much more than administrative work; it takes a very specific type of personality and skill set to continuously pull off projects successfully.
Marketing Project Managers must be able to understand the scope of the work, the deliverables, the satisfaction of stakeholders and they have to not just deliver on-time, but make sure things are done in the right way to ensure successful projects.
Important metrics for a Marketing Project Manager
Customer/client satisfaction
The quality of a product or service delivered from a marketing project and it’s success rate with clients and/or customers.
Return on Investment
The dollar amount earned for the amount invested in a project, including time.
Schedule Variance
The pattern of whether projects run ahead or behind schedule.
Productivity
In essence, this is the units of input compared with the units of output so the relation between both can be improved.
