A Marketing Specialist is a person who helps design, creates, and oversees a marketing project. This may include a multi-platform marketing campaign, advertising, promotions, and sales. Often, a Marketing Specialist will specialize in a specific communication channel (email, social, digital, etc.) or product area.
What does a Marketing Specialist do, typically?
Supports the design, creation, and delivery of marketing programs
These professionals work with cross-functional teams to deliver marketing messages that improve brand awareness.
Is familiar with consumer analytics
They understand data collection tactics, demographics, buying trends, and marketing plans, and can use the information to implement a marketing project.
Assists with client relations
A Marketing Specialist supports sales presentations, campaign updates, project management, and communication between the project team and clients.
A Marketing Specialist is not:
A Marketing Manager
A Marketing Manager leads teams of creative directors, researchers, writers, project managers, and marketing specialists to develop and implement a marketing campaign. A Marketing Specialist supports a marketing team, often assisting with multiple projects simultaneously, and usually reporting to a marketing manager.
A Marketing Communications Specialist
A Marketing Communications Specialist helps craft marketing materials that will be used in a marketing campaign. A Marketing Specialist uses content and collateral developed by communications specialists to implement a marketing campaign. These roles may overlap.
Important metrics for a Marketing Specialist
These professionals track key marketing KPIs to gauge the effectiveness of a marketing campaign, including:
- sales revenue
- cost per lead
- new contact rate
- conversion rate
