A Marketing Strategist is someone who is responsible for the implementation of marketing strategies. They not only complete extensive research to identify new marketing opportunities, but they also develop innovative concepts to promote brand awareness. A Marketing Strategist utilizes marketing tactics to promote a brand’s product or service in order to retain and attract customers.
What does a Marketing Strategist typically do?
Conduct Research & Analyze Data
Marketing strategists must have a solid understanding of market trends and take the extra time to perform in-depth research. As a Marketing Strategist, you will look at data from economic trends, various advertising methods, and population groups. Compiling data, Marketing Strategists will discover potential gaps and market opportunities for the future development of on-going strategies.
Generate Concepts for Improved Strategies
As a Marketing Strategist, coming up with innovative ideas is an essential part of the planning and overall strategy process. New concepts that are developed, will shift into marketing campaigns; will need to meet budget requirements and overall business goals.
Marketing Strategists are not Marketing Directors
While a Marketing Director also strategizes effective marketing campaigns and branding techniques, their duties typically include ensuring that marketing projects are completed on time and marketing activities are assigned to appropriate marketing professionals. Marketing strategists day-to-day typically includes analyzing data to figure out the best way possible to promote services or products while staying within budget.
Important metrics for a Marketing Strategist
- Revenue
- Return on Investment (ROI)
- Return on Ad Spend (ROAS)
- The average length of the sale
- Customer Lifetime Value (LTV)
- Customer Acquisition Cost (CAC)
