An SEO Copywriter uses search engine optimization strategies to write copy that helps boost a website’s search engine ranking. When writing copy, SEO Copywriters consider keyword density and prominence, tone, style, and readability to organically elevate a website’s placement in a search engine result.
In today’s digitally intensive communications environment, most copywriters are skilled at writing content that is search engine optimized. When posting for an SEO Copywriter, many companies may use job titles such as Digital Copywriter or Digital Content Developer.
What does an SEO Copywriter do, typically?
Uses digital research tools to identify search trends
These professionals research keywords and phrases used by Internet searchers about a specific topic. The Copywriter then integrates these words and phrases into copy, in an appropriate ratio, to optimize SEO results.
Has a working knowledge of SEO, social media, PR, and analytics
This type of specialist studies data to understand what the organization’s targeted customer is looking for, how the organization can respond to the customer’s needs, and how linking to social media can elevate a ranking, and then crafts SEO content accordingly.
Creates content for digital channels and platforms
An SEO Copywriter develops optimized content for websites, blogs, social media, white papers, ebooks, retail sites, and more.
An SEO Copywriter is not:
An SEO Specialist
An SEO Copywriter creates original content to support an SEO strategy. An SEO Specialist focuses on analyzing, reviewing, and revising existing content to boost a site’s search engine ranking.
A Copywriter
An SEO Copywriter creates original content to help boost the content’s appearance in a search engine. The job title of Copywriter has traditionally referred to someone who writes content for advertising or sales, although it may also refer to someone who writes copy for traditional communication channels.
Important metrics for an SEO Copywriter
These specialists track metrics to measure the effectiveness of their SEO strategy and tactics. These metrics include:
- backlinks and referring domains
- domain authority
- organic clicks
- keyword rankings
- engagement
