A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.
What does a Social Media Specialist do, typically?
Understands the targeted audience for each social channel
These specialists create content that resonates with the interests of the intended audience, and unique to the typical interactions of each channel.
Is familiar with consumer analytics
A Social Media Specialist understands social media metrics and can use the information to ensure the social media strategy is achieving its goals.
Wears many hats
A Social Media Specialist may be responsible for developing strategy, community management, creative directing, copywriting, customer service, and analyzing data.
A Social Media Specialist is not a Community Manager
A Community Manager identifies, builds, and nurtures relationships within the social channel community. A Social Media Manager focuses on the logistics of delivering content to various social channels, such as managing a content calendar, writing copy, scheduling posts, etc. These roles often overlap.
Important metrics for a Social Media Specialist
A Social Media Specialist wants to see a social-media channel grow, measured by the amount of content published, when and how people engage with the channel, which content gets the most interaction, and how users respond to any brand messages. If the content includes sales of products or services, then conversion rates are also important.
