Web Analyst Job Description

Web Analysts will use their analytical skills to pull data collections from websites that range from website visitor behaviors to the performance of web servers. Web analysts will oversee link management, search engine optimization statistics, and keyword density. These individuals will pay close attention to trends in online design and marketing to enhance web page functionality and the overall customer journey.

What does a Web Analyst typically do?

Improving Site Performance

These individuals have a solid understanding of the behavior of online visitors. Web Analysts use data analytics to troubleshoot a website’s design in order to improve user experience, increase page views, and turn website leads into customers. In order to enhance a brand’s online presence, Web Analysts will look for areas where web design language needs to be cleaned up or reduced. They also look into areas where software programming and/or applications need to be updated to improve the overall performance of the site.

Optimizing Session Duration

Methods to increase session duration includes optimizing the user interface and ensuring content is legible and easy to digest. After performing data analysis, if a Web Analyst feels that session durations are low on various website pages, they will translate their insights to the marketing team for further execution. Their overall goal is to ensure that visitors are remaining on the site for long periods of time; ultimately helping the digital analytics team with converting these visitors to customers.

Solid Knowledge of Web Design Languages

Web Analysts, implement and design web applications developed in a variety of languages including, HTML, JavaScript, SQL, ColdFusion, Perl, and interfacing with data sources such as MS SQL, MySQL, Access, and Oracle databases.

Web Analyst vs Digital Marketing Analyst

Web Analysts ensure page load speed, time on site, and page view per visit are being optimized properly. On the other hand, Digital Marketing Analysts measure business metrics such as sales & traffic leads; observing which online event took place to determine whether a lead is a potential customer.

Important Metrics for a Web Analyst

Traffic
Bounce rate
Exit rate
Average time on site
Average time on page
Average Session Duration

Web Analyst Job Description

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As a Web Analyst for <CompanyXXX>, you will have the opportunity to develop data-driven marketing solutions for future web development projects. In this role, you will perform an in-depth analysis of a website’s design and discover opportunities to enhance the customer journey; translating findings to marketing leadership while giving clear direction on the overall web function. In addition, you will:

Perform in-depth analysis by collecting and analyzing data from website traffic, page views, and site visit durations
Maintain & modify existing designs and/or complex systems and develop integrated subsystems
Translate & communicate insights and provide marketing solutions to leadership
Stay up-to-date with industry and technology trends in online marketing and design
Perform problem analysis to resolve system or application issues

Defining the Role

Web Analyst