The goal of a Web Designer is to create and maintain attractive and functional websites. These professionals should be able to create clean, modern and responsive websites with good navigational structures and linking.
Website design is one of the most important parts of a website, and bad website design can make or break a business if the navigation is not easy to use nor functional. A good Web Designer can inspire trust in customers, therefore, a well-designed website is essential to meeting online (and even offline) business goals.
What do they typically do?
Implement design principles
- Balance
- Contrast
- Emphasis
- Consistency
- Unity
A Web Designer is not:
A UI Developer
While both roles are very similar, a UI developer role sits between web design and web development and often works closely with the two roles within a team. See our full job description for UI Developer roles here<<link>>
A Graphic Designer
A Web Designer follows many of the same principles that Graphic Designers do, but these professionals have a purely digital focus, designing the graphics experiences of websites. In a way, a Web Designer is the more modern version of a traditional graphic designer, who designs in both print and digital, and does not have as much skill in coding or technology.
Important metrics
Compatibility
The responsiveness of a website’s design and its ability to function across different types of browsers and devices.
Top pages
The pages that are the most visited and why, and what elements of the website design are being used on those pages.
Freshness
Making sure the overall quality is good, with no broken links, redirects that go to the right place and ensuring content is fresh and consistent.
Usability
The goal of website design is to guide users to become customers. Understanding user needs, testing web pages and implementing best practices is crucial in ensuring good usability.
